Exploring indian tourists’ motivation and perception of Bangkok

Part of : Tourismos : an international multidiciplinary journal of tourism ; Vol.7, No.1, 2012, pages 61-79

Issue:
Pages:
61-79
Section Title:
Research papers
Author:
Abstract:
Indians increasingly travel to foreign countries in a large number every year. To date, there are no studies focusing on this group of tourists. This study thus investigates the Indian tourists’ motivation and perception of Bangkok, Thailand. The study shows that both push and pull factors stimulate these Indians to travel. The most important motivations are to have fun, followed by to enjoy the beautiful environment, scenery, and beaches. Based on 20 motivations, four core typologies of Indian tourists are found: Novelty Seeking, Stress Busting/Fun, Achievement, and Family Oriented/Education. Family and/or friends and the Internet are perceived by Indian tourists as important sources in trip decision making.
Subject:
Subject (LC):
Keywords:
Indian tourist, tourist’s motivation, tourist’s perception, Bangkok, Thailand
Notes:
Περιέχει πίνακες και βιβλιογραφία
References (1):
  1. Abd El Jalil, J.S. (2010). Images of Egypt in United Kingdom tour operators' brochures. TOURISMOS: An International Multidisciplinary Journal of Tourism, Vol. 5, No.2, pp.179-191.Baloglu, S., & McCleary, W.K. (1999). A model of destination image formation. Annals of Tourism Research, Vol. 26, No.4, pp.868-897.Beerli, A., & Martín, D.J. (2004). Factors influencing destination image. Annals of Tourism Research, Vol. 31, No.3, pp.657-681.Beerli, A., & Martín, D.J. (2004).Tourists’ characteristics and the perceived image of tourist destinations: A quantitative analysis – A case study of Lanzarote, Spain. Tourism Management, Vol. 25, No.5, pp.623-636.Bergheim, S. (2005). Current issues: Global growth centers. Http://www.dbresearch.com/PROD/DBR_INTERNET_DE-PROD/PROD0000000000185704.pdf. Accessed the 2nd of April 2008, at 1:30.Björk P., & Jansson, T. (2008). Travel decision making - The role of habit. TOURISMOS: An International Multidisciplinary Journal of Tourism, Vol. 3, No.2, pp.11-34.Buhalis, D. (1998). Strategic use of information technologies in the tourism industry. Tourism Management, Vol. 19, No.5, pp.409-105.Crouch, D., Jackson, R., & Thompson, F. (2005). The media and the tourist imagination. New York, NY, Routledge, pp.1-13.Dann, G. (1981). Tourist Motivation: An appraisal. Annals of Tourism Research, Vol. 8, No.2, pp.187-219.Engel, J.F., Blackwell, R. D., & Miniard, P.W. (1995). Consumer behavior. Fort Worth, TX, The Dryden Press.Expresshospitality.com (2001). India and China represent the biggest market potential in inbound and outbound travel. Http://www.expresshospitality.com/20051130/market08.shtml. Accessed the 2nd of April 2008, at 2:30.Hanqin, Z.Q. & Lam, T. (1999). An analysis of mainland Chinese visitors' motivations to visit Hong Kong. Tourism Management, Vol. 20, No.1999, pp.587-594.Hawkins, D.I., Best, R.J., & Coney, K.A. (1995). Consumer behavior implications for marketing strategy. Chicago, Illinois, Irwin.ITB Berlin. (2007). A world travel trends report. Messe Berlin. Http://www.messe-berlin.de. Accessed the 2nd of April 2008, at 12:30.Josiam B.M. & Frazier, R. (2008). Who am I? Where did I come from? Where do I go to find out? Genealogy, the internet, and tourism. TOURISMOS: An International Multidisciplinary Journal of Tourism, Vol. 3, No.2, pp.35-36.Josiam, B.M., Kinley, T.R., & Kim, Y. (2005). Involvement and the tourist shopper: Using the involvement construct to segment the American tourist shopper at the mall. Journal of Vacation Marketing, Vol. 11, No.2, pp.135-154.Jun, S.H., Vogt, C.A. & MacKay, K.J. (2007). Relationships between travel information search and travel product purchase in pre-trip contexts. Journal of Travel Research, Vol. 45, No.February2007, pp.266-274.Kim, H, & Richardson, S. (2003). Motion picture impacts on destination images. Annals of Tourism Research, Vol. 30, No.1, pp.216-237.Li L., & Buhalis, D. (2006). E-Commerce in China: The case of travel. International Journal of Information Management, Vol. 26, No.2, pp.153-166.Louvieris, P. & Oppewal, H. (2004). Channel benefits portfolio management in the eBusiness era. Qualitative Market Research, Vol. 7, No.4, pp.257-264.Market Research Division, Ministry of Tourism. (2007). Tourism statistics 2006. government of India. Http://www.incredibleindia.org. Accessed the 12th of April 2008, at 14:30.Master, H. & Prideaux, B. (2000). Culture and vacation satisfaction: A study of Taiwanese tourists in South East Queensland. Tourism Management, Vol. 21, No.5, pp.445-449.Meng, F., Tepanin, Y., & Uysal, M. (2006). Measuring tourist satisfaction by attribute and motivation: The case of a nature-based resort. Journal of Vacation Marketing, Vol. 14, No.1, pp.41-56.Mohamed, G.A. (2008). Egypt’s image as a tourist destination - A perception of foreign tourists. TOURISMOS: An International Multidisciplinary Journal of Tourism, Vol. 3, No.1, pp.36-65.Ng, S.I., Lee, J.A. & Soutar, G.N. (2007). Tourists’ intention to visit a country: The impact of cultural distance. Tourism Management, Vol. 28, No.2007, pp.1497-1506.Tapachai, N. & Waryszak, R. (2000). An examination of the role of beneficial image in tourist destination selection. Journal of Travel Research, Vol. 39, No.1, pp.37-44.Paskaleva-Shapira, K.A. (2007). New paradigms in city tourism management: Redefining destination promotion. Journal of Travel Research, Vol. 46, No.August 2007, pp.108-114.Peleggi, M. (1996). National heritage and global tourism in Thailand. Annals of Tourism Research, Vol. 23, No.2, pp.432-448.Rittichainuwat, B.N., Qu, H., & Mongkhonvanit, C. (2008). Understanding the motivation of travelers on repeat visits to Thailand. Journal of Vacation Marketing, Vol. 14, No.1, pp.5-21.Rittichainuwat, B.N., Qu, H., & Brown, T. J. (2001). Thailand's international travel image: Mostly favorable. Cornell Hotel and Restaurant Administration Quarterly, Vol. 42, No.2, pp.82-95.Sangpikul, A. (2008). Travel motivations of Japanese senior travellers to Thailand. International Journal of Tourism Research, Vol.10, pp.81-94.Smith, M.C., & MacKay, K.J. (2001). The organization of information in memory for pictures of tourist destinations: Are there age-related differences? Journal of Travel Research, Vol.39, No.February2001, pp.261-266.Tasci, A.D.A., Gartner, W. & Cavusgil, T.S. (2007). Conceptualization and operationalization image. Journal of Hospitality & Tourism Research, Vol.31, No.2, pp.194-223.Tourism Authority of Thailand. (2007). International tourist arrivals to Thailand by nationality and mode of transport. Http://www2.tat.or.th/stat/web/static_download.php?Rpt=nmt. Accessed the 18 th of April 2008, at 1:30.Tourism Authority of Thailand. (2008). Tourism expenditure of 2007. Http://www2.tat.or.th/stat/web/static_tex.php?Year=2007. Accessed the 18 th of April 2008, at 1:45.Travel and Leisure Magazine. (2010). 2010 World’s best cities. Http://www.travelandleisure.com/worldsbest/2010/cities. Accessed the 22 nd of April 2008, at 1:30.Vieregge, M., Phetkaew, P., Beldona, S., Lumsden, S. A., & DeMicco, F. J. (2007). Mature travelers to Thailand: A study of preferences and attributes. Journal of Vacation Marketing, Vol. 13, pp.165-179.Werthner, H. & Ricci, F. (2004). E-commerce and tourism. Association for Computing Machinery. Communications of the ACM, Vol. 47, No.12, pp.101-105.World Tourism Organization. (2005). Managing and marketing city tourism - The industry’s fastest growth sector. Http://www.unwto.org/facts/eng/vision.htm. Accessed the 19 th of April 2008, at 1:45.World Tourism Organization. (2007). Tourism highlights 2007 Edition. Http://www.unwto.org/facts/eng/highlights.htm. Accessed the 18 th of April 2008, at 2:45.Yoon, Y. & Uysal, M. (2005). An examination of the effects of motivation and satisfaction on destination loyalty: A structural model. Tourism Management, Vol.26, No.2005, pp.45-56.Yurtseven, H. R. (2006). Service quality of Troy: An importance-satisfaction analysis. TOURISMOS: An International Multidisciplinary Journal of Tourism, Vol. 1, No.2, pp.61-75.Zgourides, G. D. (2000). Developmental Psychology. California, Cliffsnotes, pp.2.