Ο αλφαβητισμός στα ΜΜΕ : μια μελέτη των κειμένων των διαφημιστικών μηνυμάτων που παράγουν τα παιδιά στο νηπιαγωγείο
Part of : Επιστήμες Αγωγής ; No.1, 2011, pages 103-114
Issue:
Pages:
103-114
Author:
Abstract:
The aim of the present paper was the study of the language used in advertisements produced by children attending early childhood settings. Using content analysis we looked at the language of advertisements children made in order to find out whether basic textual features such as, repetition, ellipse, opposite, hyperbole, imperative voice and question, intertextuality appear. These are considered to indicate the language of advertisements as a distinct genre. The data were collected from 10 state kindergartens of the Chania prefecture in the context of activities aiming to help children understand and use the Mass Media communication. Teachers gave special emphasis on the development of conditions that would allow children to use their own experience and produce advertisements working collaboratively. The whole process developed within authentic conditions, during socio- dramatic play, so that children's basic needs were met. The results showed that, in general, the language children used in their advertisements carried most of the basic textual features that identify in text of advertisements.
Subject (LC):
Keywords:
αλφαβητισμός MME, γλώσσα της διαφήμισης, προσχολική εκπαίδευση
Notes:
Περιέχει βιβλιογραφία
