125-135

• Σκλαβούνος, Νικόλαος Σ.
• Χατζηδημητρίου, Γιάννης Α.

The importance of International Business (IB) Systems and in particular International Joint Ventures (IJVs) has increased in recent years. Great numbers of enterprises worldwide form International Strategic Alliances (ISAs) and IJVs in order to expand internationally and gain global competitiveness. One of the most important factors that affect the success of IJVs is the notion of trust between alliance partners, as evidenced by the growing volume of published research on the subject. The objective of this paper is to present a number of propositions on the contextual factors that have an impact on trust at the initial stages of the formation of an IJV and constitutes the basis for future research where we plan to examine the importance of trust in International Joint Ventures (IJVs) that include at least one Greek business partner.

• Economics and Business

• International business

trust, enterprises, international business (IB) systems, international strategic alliances (ISAs), international joint ventures (IJVs)

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