136-157

• Θεοφανίδης, Φαίδων
• Μακρή, Βασιλική
• Μαυροειδής, Βασίλειος
• Ηλιόπουλος, Δημήτριος

The aim of the present study is to construct a coherent profile of student smokers in Greece, based on their behavioral and demographic characteristics. In this context, we collected data by administrating an anonymous seif-completed questionnaire, which was answered by students of University and Technological Educational Institute (T.E.I.) of Patras. The final sample consists of 1,190 student smokers. For the purposes of the present study, principal component analysis was utilized to explore and detect the demographic and behavioral profiles of Greek student smokers. The factor solution identified 5 demographic factors and 14 behavioral factors. All factors were labeled, interpreted and discussed in the light of existing knowledge in order to understand better the consumer behavior of student smokers.

• Social Sciences

• Human behavior
• Demography
• Κοινωνικές επιστήμες

student smoking, factor analysis, consumer behavior

Περιέχει εικόνες, πίνακες και βιβλιογραφία