An analysis of multidimensional commitment of salespeople

Part of : MIBES Transactions : international journal ; Vol.3, No.1, 2009, pages 100-114

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Pages:
100-114
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Abstract:
It is widely believed that the organizational commitment and job satisfaction directly affect employee intention to leave or stay. Duly satisfied and committed employees not only provide competitive edge but also contribute in the success of the organization. This study contributes to the growing literature on the influence of commitment and job satisfaction on propensity to leave. The population of the study comprised the entry level salespeople, therefore the commitment was measured from multiple angle (360 degree) in terms of commitment with the supervisor, peers, customers/clients and sales profession. It provides empirical evidence to support theoretical models that link multidimensional commitment with organizational commitment and job satisfaction. Organizational commitment and job satisfaction were further tested with propensity to leave. With the help of questionnaire survey, 30 responses from each four growing sectors i.e. Banking, Pharmaceutical, Telecom and Automobile were collected through convenience sampling. Findings showed significant relationship and interdependence between independent and dependent variables. However, significant association is not calculated by organizational commitment and job satisfaction on propensity to leave. Managerial implications and conclusions are presented based upon these results.
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Keywords:
commitment with supervisor, commitment with peers, commitment with sales profession, commitment with customers/clients, organizational commitment, job satisfaction, propensity to leave
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Περιέχει πίνακες, διαγράμματα και βιβλιογραφία, JEL Classification: M12