10-28

Research papers

• Leslie, David
• Wilson, Julie

The primary objective of this study was to investigate the backpacker market and thusthe characteristics and motivating factors of backpackers in order to establish thepotential of this market. Subsequently through empirical research, based on standardsurvey techniques to investigate the extent to which backpackers and thusbackpacking in Scotland evidences similar characteristics and to explore theirexpenditure patterns with the overall objective of establishing broad indicators as towhether this particular form of tourism activity holds potential as a market forpromotion and development in Scotland. The findings of this research lead to theproposal that backpackers are a potentially valuable niche market with specific andcomplementary advantages over other more general forms of tourism which Scotlandshould be seeking to develop.

• Economics and Business
• Other social sciences

• Τουρισμός
• Management

tourism, promotion, niche markets, backpackers, marketing analysis, Scotland

Περιέχει σχήματα, πίνακες και βιβλιογραφία