Applying S.W.O.T. analysis methodology in the formulation of propositions aiming at a more effective operational application of timeshare in Greece
Part of : Tourismos : an international multidiciplinary journal of tourism ; Vol.3, No.2, 2008, pages 113-138
Issue:
Pages:
113-138
Section Title:
Case studies
Author:
Abstract:
The present paper aims to suggest specific actions- proposals for policies likely tocounteract the difficulties involved in the operational application of Timeshare inGreece. The choice of the S.W.O.T. Analysis methodology can be accounted for bythe fact that it enables the detection of strengths and weaknesses as they manifestthemselves in the internal operational environment of the Greek Timeshareenterprises. Concurrently, opportunities and threats related to the Greek productare brought to light and clearly determined through the analysis of the externalenvironment as well as of the Greek Timeshare market.
Subject:
Keywords:
S.W.O.T. analysis, timeshare, Greece, policy actions
Notes:
Περιέχει βιβλιογραφία και παράρτημα
