Contribution of networking and clustering in rural tourism business
Part of : Tourismos : an international multidiciplinary journal of tourism ; Vol.4, No.4, 2009, pages 35-56
Issue:
Pages:
35-56
Section Title:
Research papers
Abstract:
The tourism industry is characterised by a highly competitive global market.Research suggests networks and clusters are efficient tools providing a frameworkfor small and medium-sized tourism enterprises with opportunities to operate inthis competitive environment. The purpose of this paper is to explore the potentialcontribution of clusters and networks in the field of rural tourism business. Areview of the literature on the contribution of clusters to tourism destination andtourism business management and marketing is followed by three case studies ofrural tourism-related projects in Greece. These case studies focus on the mainmanagement and marketing issues. Various management and marketing issuesare investigated; the achievements and problems are stressed, and the factorscrucial to the success of these rural tourism business clusters are identified. Thepaper provides recommendations for local planners and destination managers toenable them to successfully operate such alliances.
Subject:
Subject (LC):
Keywords:
clusters & networks, rural tourism business, Greece, case study
Notes:
Περιέχει πίνακες, βιβλιογραφία και παράρτημα
