Museums, marketing and tourism development : the case of the Tobacco Museum of Kavala
Part of : Tourismos : an international multidiciplinary journal of tourism ; Vol.4, No.4, 2009, pages 57-76
Issue:
Pages:
57-76
Section Title:
Research papers
Abstract:
In the contemporary era there exists an interest in the ability and know-how of experts to use culture and tourism as tools for management and marketing. Museums and historical attractions invent various strategies in order to createsources of income, encouraging economic activity and inducing particular benefits for cities. The main objective of this paper is the pinpointing of the roleand importance of the Tobacco Museum of Kavala and the way that this cancontribute to the enforcement of the image and development of the city in thecontext of a Strategic Pilot (Place) Marketing Plan, having the Museum as itscore.
Subject:
Subject (LC):
Keywords:
tourism development, cultural development, Tobacco Museum of Kavala, strategic pilot marketing plan, field research
Notes:
Περιέχει σχήματα, πίνακες και βιβλιογραφία
