127-147

Research papers

• Δερμεντζόπουλος, Αθανάσιος
• Μπονάρου, Χριστίνα
• Χρήστου, Ευάγγελος

The obligatory military service for adult Greek male citizens creates a particularform of domestic “tourism”, although the members of the Armed Forces are notofficially included in tourism statistics. Aim of this paper that takes as a casestudy the Greek border island of Samothrace in the Northern Aegean is to discusshow the so-called here “army tourism” could be used to develop a competitiveadvantage for the destination. A structured questionnaire method has been used inorder to a) identify aspects of the soldiers’ “tourist” behaviour, b) evaluatedestination image from the soldiers’ point of view, c) find out whether the soldierswish to return as tourists to the island or not and underline the reasons leading tothis decision and finally d) analyze the soldiers’ word-of-mouth.

• Other social sciences

• Τουρισμός
• Διοίκηση επιχειρήσεων

Samothrace/Greece, destination image, repeat visitation, word-ofmouth, “army tourism”

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