Using multiple senses in tourism marketing : the Helsinki expert, Eckerö line and Linnanmäki amusement park cases
Part of : Tourismos : an international multidiciplinary journal of tourism ; Vol.4, No.3, 2009, pages 167-184
Issue:
Pages:
167-184
Section Title:
Research papers
Abstract:
In order to create awareness & motivation among future travellers, tourismcommunication, should, according to our understanding, not only appeal to thevisuals, but to all user senses in an inter medial mix. Hence, smell, sound, touch,taste and sight must be touched, in order for communication to be perceivedvaluable and interesting, as we argue that the activation of multiple sensesenhances the feeling of authenticity and experience. If combined with ration andneed, in addition to the involvement of other users, only then can tourismmarketing claim to be future-oriented and engaging. According to Lindstrom andKotler (2005) our understanding of the world, for the most part, is experiencedthrough multiple senses. Our senses are the link to memory and can tap right intoemotion. After sight, smell appears to be the most persuasive sense. We will, inthis article present a few related cases, our findings and discuss the implicationsof our findings.
Subject:
Subject (LC):
Keywords:
multiple senses, marketing communication, tourism marketing
Notes:
Περιέχει εικόνες, πίνακες και βιβλιογραφία
