Measuring tourist motivation : do scales matter?
Part of : Tourismos : an international multidiciplinary journal of tourism ; Vol.5, No.1, 2010, pages 152-162
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152-162
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Research notes
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Abstract:
Measuring tourist motivation has always been a challenging task for tourismresearchers. This paper aimed to increase the understanding of tourist motivationmeasurement by comparing two frequently adopted motivation measurementapproaches: self-perception (SP) and importance-rating (IR) approaches. Resultsindicated that both SP and IR scales were highly reliable in terms of internalconsistency. However, respondents tended to rate more positively in the SP scalethan in the IR scale. Factor analyses extracted similar underlying structures fromthe two measurements, with each factor explaining almost the same amount ofvariances across the two scales. The study suggested that both scales could beregarded as appropriate instruments for measuring tourist motivation, becausethey seemed to measure the same underlying construct with high reliability.
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Keywords:
tourist motivation, scale, measurement
Notes:
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