55-73

Research papers

• Lian Chan, Jennifer Kim

The present paper presents qualitative empirical evidence that addresses why internet usage/adoption is low and how it can be improved in small and medium-sized hotels in Malaysia. It explores the key barriers to and influencing factors of internet adoption in a sample of 25 Malaysian small and medium-sized hotels based on a theoretical framework of the organisational innovation and resource-based view theories. Key barriers to internet usage include owner/operator characteristics, cost and investment, firm size and internet access. Operator/user’s assessment of perceived resource readiness, perceived potential utility and perceived performance seem to be the key influencing factors. The proposed holistic internet adoption framework also serves as a novel tool and a useful guide for individuals and ICT policymakers for improving and implementing e-commerce/internet. This paper adds to the internet adoption and decision literature and advances the theoretical and practical understanding of internet usage in small and medium-sized hotels, but requires further validation in other countries.

• Other social sciences

• Τουρισμός
• Διοίκηση επιχειρήσεων
• Management

barriers in internet adoption, internet usage and adoption in SME hotels, internet adoption framework, key influencing factors, SME hotels in Malaysia

Περιέχει σχήματα, πίνακες και βιβλιογραφία

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