A comparison of the projected and the perceived image of Cyprus
Part of : Tourismos : an international multidiciplinary journal of tourism ; Vol.7, No.2, 2012, pages 95-1199
Issue:
Pages:
95-1199
Section Title:
Research papers
Author:
Abstract:
The purpose of this research is to identify and compare the projected and perceived images of Cyprus following repositioning. Secondary sources such as brochures, advertising campaigns and tourism websites were used to identify the projected image and a survey was performed to measure the perceived image. Questionnaires including closed and open-ended questions evaluating destination attributes and perceived image were disseminated to 393 British tourists. The research identified the differences between the two concepts, revealing that the marketing strategy of Cyprus has not managed to enhance destination image. The paper concludes with recommendations on marketing Cyprus tourism.
Subject (LC):
Keywords:
destination image, tourism marketing, Cyprus
Notes:
Περιέχει σχήματα, πίνακες και βιβλιογραφία
References (1):
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