Electronic marketing practices at hotels in Turkey and a survey with four and five star hotels
Part of : Tourismos : an international multidiciplinary journal of tourism ; Vol.7, No.2, 2012, pages 183-201
Issue:
Pages:
183-201
Section Title:
Research papers
Author:
Abstract:
Marketing activities to provide competition advantage, particularly electronic marketing have been a very important need for hotel operations. Through electronic marketing tools, hotel operations can have access to more mass of people faster with less cost. Electronic marketing of hotels in Turkey were not analyzed enought and in this survey, it was questioned how much hotel establishments in Turkey benefited from electronic marketing practices and how much they could keep up with the changes in electronic marketing. With this purposes, it was intended to determine the level of electronic marketing practices and electronic marketing elements via their own website, according to the types and classes of hotel establishments. The method of content analysis was used. According to data of collected from hotels’ web sites in Marmara Region, %96.8 of hotels are covered by search engines and five star hotels & chain hotels were found more dynamic and were allowing the practices for electronic marketing.
Subject:
Subject (LC):
Keywords:
hotel, electronic marketing, hotel web sites
Notes:
Περιέχει πίνακες και βιβλιογραφία
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