Tourism property acquisition in South Africa : a destination marketing analysis

Part of : Tourismos : an international multidiciplinary journal of tourism ; Vol.8, No.3, 2013, pages 39-57

Issue:
Pages:
39-57
Section Title:
Research papers
Author:
Abstract:
In the highly competitive environment of the tourism industry it has becomeincreasingly important to attract different market segments. This is probably amore challenging task for South Africa (SA) which is becoming a globallyemerging destination. The aim of this paper is to report on a study which exploredthe main supply-side factors influencing households and individuals in purchasingtourism property in SA. The research findings indicated that the five pull factorsare, in order of importance, natural resources, government policy, country’sperception and infrastructure, competitiveness, and economy. The current studyallows for a better understanding of the factors that influence the decision offoreigners to invest in tourism properties in SA and indicates the closerelationship between tourism property acquisition by foreigners and tourismdestination marketing. The findings also suggest that destination marketers shouldseriously consider this market segment to be incorporated into destinationmarketing planning and activities.
Subject:
Subject (LC):
Keywords:
tourism property, investment, supply-side/pull factors, destination marketing, South Africa
Notes:
Περιέχει σχήματα, πίνακες και βιβλιογραφία, Ειδικό αφιέρωμα: Tourism destination marketing & management
References (1):
  1. Boopen, S. (2006). Transport capital as a determinant of tourism development: Atime series approach. Tourismos: an International MultidisciplinaryJournal, Vol.1, No.1, pp.53-72.Biswas, R. (2002). Determinants of foreign direct investment. Review ofDevelopment Economics, Vol.6, No.3, pp.492-504.Brida, J.G., Osti, L. & Santifaller, E. (2011). Second homes and the need forpolicy planning. Tourismos: an International Multidisciplinary Journal,Vol.6, No.1, pp.141-163.Chheang, V. (2009). State and tourism planning: a case study of Cambodia.Tourismos: an International Multidisciplinary Journal, Vol.4, No.1,pp.63-82.Dwyer, L., Forsyth, P. & Dwyer, W. (2010). Tourism Economics and Policy. NewYork, Channel View Publications.Dwyer, L., Forsyth, P. & Dwyer, W. (2011). The travel and tourismcompetitiveness index as a tool for economic development and povertyreduction. In L. Moutinho (Ed.) Strategic Management in Tourism, 2ndedition, pp.33-52. Oxfordshire: CAB InternationalEllis, S.M. & Steyn, H.S. (2003). Practical significance (effect sizes) versus or incombination with statistical significance (p-values). ManagementDynamics, Vol.12, No.4, pp.51-53.Gallent, N., Mace, A. & Tewdwr-Jones, M. (2005). Second Homes: EuropeanPerspectives and UK Policies. Aldershot, Ashgate.Hall, C. M. & Müller, D. K. (2004). Introduction: second homes, curse orblessing?. In: C. M. Hall, & D. K. Müller (Eds.) Tourism, Mobility andSecond Homes. Between Elite Landscape and Common Ground, pp.15–32.Clevedon: Channel View Publications.Henderson, J. (2011). Tourism development and politics in the Philippines.Tourismos: an International Multidisciplinary Journal, Vol.6, No.2,pp.159-173.Holloway, C., Davidson, R. & Humphreys, C. (2006). The Business of Tourism,7th edition. London, Prentice Hall.Horner, S. & Swarbrooke, J. (2004). International Cases in Tourism Management.Oxford, Butterworth-Heinemann.Illés, S. & Michalkó, G. (2008). Relationships between international tourism andmigration in Hungary: tourism flows and foreign property ownership.Tourism Geographies, Vol.10, No.1, pp.98-118.Marzuki, A., Hussin, A.A., Mohamed, B., Othman, A.G. & Mat Som, A.P.(2011). Assessment of nature-based tourism in South Kelantan, Malaysia.Tourismos: an International Multidisciplinary Journal, Vol.6, No.1,pp.281-295.Mazn, T. (2006). Inquiring into residential tourism: the Costa Blanca case.Tourism and Hospitality Planning & Development, Vol.3, No.2, pp.89-97.Mohammed, S. (2006) Asgisa – but we need a vision for the economy.http://www.polity.org.za?article.php?a_id=88381. Accessed the 24th ofNovember 2008.Mueller, M. (2003) Game lodge/guest farm industry analysis.http://namibiatrademission.africatoday.com/report/namibtourism.htm.Accessed the 2th of May 2010.Naudé, W.A. & Krugell, W.F. (2007). Investigating geography and institutions asdeterminants of foreign direct investment in Africa using panel data.Applied Economics, Vol.39, No.10, pp.1223-1233.Norris, M. & Winston, N. (2010). Second-home owners: escaping, investing orretiring? Tourism Geographies, Vol.12, No.4, pp.546-567.O'Reilly, K. (2003). When is a tourist? The articulation of tourism and migrationin Spain's Costa del Sol. Tourist Studies, Vol.3, No.3, pp.301–317.Oxley, M., Brown, T., Lishman, R. & Turkington, R. (2008). Rapid EvidenceAssessment of the Research Literature on the Purchase and Use of SecondHomes. Leicester, De Montfort University.Perles Ribes, F. J., Ramn Rodriguez, A., & Sevilla Jiménez, M. (2011).Determinants of the competitive advantage of residential tourismdestinations in Spain. Tourism Economics, Vol.17, No.2, pp.373-403.Pranic, L., Ketkar, S. & Roehl, W. (2011). The impact of macroeconomiccountry-specific factors on international expansion of US hotel chains.Tourismos: an International Multidisciplinary Journal, Vol.6, No.2,pp.17-31.Ramabodu, M.S., Kotze, B.G. & Verster J.J.P. (2007). Diversity and value inAfrica's real estate: challenges facing property development in SouthAfrica. Journal of Property Investment & Finance, Vol.25, No.1, pp.7-22.Saayman, M. & Snyman, J.A (2005). Entrepreneurship: Tourism Style.Potchefstroom, SA: Institute for Tourism and Leisure Studies.SA Tourism (2010) South African Tourism annual tourism report. http://www.southafrica.net/satourism/research/viewresearchdocument.cfm?researchdocumentid=408. Accessed the 14th of January 2012.Snyman, J.A. (2007). A foreign direct investment model for tourism propertyacquisition. Unpublished PhD Thesis. Potchefstroom, SA: North WestUniversity.South Africa Department of Trade and Industry. (2012a) Why invest in SouthAfrica? http://www.dti.gov.za/investing/whyinvestinsa.htm. Accessed the7th of January 2012.South Africa Department of Trade and Industry. (2012b) Sectors/industryinformationhttp://www.dti.gov.za/newsandevents/sectorbrochures.htm.Accessed the 7th of January 2012.SPSS Inc (2006). SPSS 15.0 for Windows, Release 15.0.0. Chicago, IL, SPSS Inc.Available at: http://www.spss.comTruly, D. (2002). International retirement migration and tourism along the LakeChapala Riviera: developing a matrix of retirement migration behavior.Tourism Geographies, Vol.4, No.3, pp.261–281.United Nations Economic and Social Commission for Asia and the Pacific(UNESCAP) (2001) Promotion of investment in tourism infrastructure.http://www.unescap.org/tctd/to/invest.htm. Accessed the 19th of June2009.Van Zyl, J. & Mahoney, K. (2002). The impacts of tourism investment on ruralcommunities: three case studies in South Africa. Development SouthernAfrica, Vol.19, No.1, pp.83-103.Varvaressos, S. (2008). Tourism Economics. Athens, Propombos Publications.Vickers, B. (2002). Foreign direct investment regime in the Republic of SouthAfrica. Document prepared for the Cuts Centre for International Trade.Jaipur, SA, 10 March.Visser, G. (2004) Second homes: reflections on an unexplored phenomenon inSouth Africa. In C. M. Hall, & D. K. Müller (Eds.) Tourism, Mobility andSecond Homes. Between Elite Landscape and Common Ground, pp. 196–214. Clevedon: Channel View Publications.Williams, A.M. & Hall, M.C. (2000a). Tourism and migration: new relationshipsbetween production and consumption. Tourism Geographies, Vol.2, No.1,pp.5–27.Williams, A.M. & Hall, M.C. (2000b). Guest editorial: tourism and migration.Tourism Geographies, Vol.2, No.1, pp.2–4.