77-97

Research papers

• Στύλος, Νικόλαος
• Ανδρονικίδης, Ανδρέας

This paper explores and evaluates the structure of the cognitive component oftourism destination image. The empirical study is operationalized in a sun-andsandtourism destination of a Greek region. Given the reported multidimensionalityof the construct, and the critic on the psychometric properties of previously definedscales measuring tourism destination image, this study examines the applicability ofa new scale and provides empirical evidence to propose an alternative componentstructure for the formation of cognitive tourism destination image. Our analysissuggests four image dimensions: (1) must-be conditions (2) attractive conditions,(3) appealing activities, and (4) natural environment. Implications are discussed.

• Other social sciences

• Τουρισμός
• Environmental sociology

tourism destination, cognitive image, dimensions

Περιέχει σχήματα, πίνακες και βιβλιογραφία, Ειδικό αφιέρωμα: Tourism destination marketing & management

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