Investigating e-business practices in tourism : a comparative analysis of three countries
Part of : Tourismos : an international multidiciplinary journal of tourism ; Vol.8, No.1, 2013, pages 179-197
Issue:
Pages:
179-197
Section Title:
Research papers
Author:
Abstract:
This study examined the behaviour of tourist companies in relation to the adoption of e-business technologies and applications. The study aimed to identify groups of companies with homogenous behaviour among three European countries (Greece, Portugal and Norway). Based on data from a European survey, the study employed two-step cluster analysis which revealed 14 clusters of common behaviour (five clusters in Greece, five in Portugal and four in Norway). These clusters were named as: Leaders’ ‘Technology Experts’, ‘Fast Adopters’ ‘Beginners’, ‘Late Adopters’. In Norway, the group ‘Late Adopters’ also included companies characterised as ‘Beginners’ in the other two countries. We suggest further investigation among European countries in order to reveal more groups of similar behaviour toward e-business adoption.
Subject (LC):
Keywords:
E-business, tourism sector, cluster analysis
Notes:
Περιέχει πίνακες και βιβλιογραφία
References (1):
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