83-101

• Πλωμαρίτου, Εύη
• Κώνστα, Κατερίνα

If you are not sure where you are, how will you find out where to go? The aim of this paper is to examine the relationship between the KPIs and the shipping marketing as well as the usefulness of KPIs in shipping companies performance evaluation. The paper brings the importance of KPIs closer to the reader and examines their definition, purpose and role in the shipping company. The first part is devoted to literature review on KPIs. The second part examines the relationship among the KPIs, the shipping marketing and the safety orientation of tanker shipping companies. The third part includes the research methodology; since the tanker market is a safety oriented market, a questionnaire is taken across the tanker shipping companies in Greece. The third part is the analysis of the questionnaire which showed that KPIs improve the marketing planning, the customer relationships and the company’s competitiveness. The most important KPIs are safety, operational, technical, environmental, navigational, security and financial indicators. The final part is the conclusion.

• Economics and Business

• Industries
• Environmental economics
• Finance

key performance indicators, shipping companies performance evaluation, shipping marketing, safety orientation, tanker companies

Περιέχει πίνακες, διαγράμματα και βιβλιογραφία, Special Issue: Management of maritime safety, security and environmental protection

1. Burgelman, R. A., 1991. Intra organisational ecology of strategy making and organisational adap -tation: theory and field research. Organisational Science, 2, 239-262. Retrieved fromhttp://dx.doi.org/10.1287/orsc. 2.3.239.Chakravarthy, B. S., 1986. Measuring strategic performance. Strategic Management, 27, 485-510.Foster, G. and Horngren, C. T., 1987. Cost Accounting: A Managerial Emphasis. Prentice HallInternational.Garfield, G., 2009. Ship Comparison Plan Progressing. Tradewinds, 3 July 2009, 26.Goulielmos, A. and Plomaritou, E., 2009. A Review of Marketing in Tramp Shipping. InternationalJournal of Shipping and Transport Logistics, Vol. 1, No. 2, pp. 119-155.Hamel, G. and Prahalad, K., 1994. Competing for the Future. Boston, Massachusetts: HarvardBusiness School Press.Hammer, M. and Champy, J., 1994. Reengineering the Corporation – A Manifesto for Business.London: Nicholas Brealey.Isˇoraitea, M., 2010. Analysis of Transport Performance Indicators. Transport, 20 (3), 111-116.Kaplan, R. S. and Norton, D., 2001. The Strategy – Focused Organization. Harvard: Harvard BusinessSchool Press.Keung, P. and Kawalek, P., 1997. Goal-based Business Process Models: Creation and BusinessProcess. Management Journal, 3 (1), 17-38.Latorre, M., Roberts, M. and Riley, M. J., 2010. Development of a Systems Dynamics Frameworkfor KPIs to Assist Project Managers’ Decision Making Processes. Revista de la Construction,9 (1), 39-49.Maskel, I. B., 1991. Performance Measurement for World Class Manufacturing. Cambridge, Massachusetts:Productivity Press.Mathews, S., 2011. Intermanager’s Shipping KPI Project Poised for Breakthrough. Lloyd’s List,11 July 2011, 4.Meng, X., and Minoque, M., 2011. Performance Measurement Models in Facility Management: aComparative Study. Facilities 29 (11/12). Retrieved from http://dx.doi.org/10.1108/ 02632771111157141.Neely, A., 1998. Three Models of Measurement: Theory and Practice. 1 (1), 47-64.Ohmae, K., 1983. The Mind of the Strategist. Harmondsworth: Penguin Books.Panayides, P. M., 2003. Competitive Strategies and Organizational Performance in Ship. Journalof Maritime Policy & Management, 20 (2), 123-140.Parmenterg, D., 2007. Key Performance Indicators: Developing, Implementing, and Using WinningKPIs. Wiley.Pesmatzoglou, M. and Konsta, K., 2009. Information and Technology Usage in globalised personaland business Environments: A Greek perspective. International Conference on AppliedBusiness and Exonomixa, ICABE, p. 484. Kavala: Kavala Institute of Technology.Plomaritou, E., 2006. The Application of Marketing Philosophies & Policies to Shipping Companies.Cyprus Journal of Science and Technology, Vol. 5, No. 1, pp. 80-94.Plomaritou, E., Gortzis A. and Tsakonas, N., 2006. Shipping Organizations Framework for InternalAssessment. Athens: European Business Ethics Network Publications.Plomaritou, E., 2008. Marketing of Shipping Companies. Recommended by the Institute of CharteredShipbrokers. Athens: Stamoulis Publications.Plomaritou, E., Plomaritou, V. and Giziakis, K., 2011. Shipping Marketing & Customer Orientation:The Psychology & Buying Behaviour of Charterer & Shipper in Tramp & Liner Market.Management: Journal of Contemporary Management Issues, 16 (1), 57-89. Plomaritou, E., 2011. Chartering Policy and Marketing Strategy of Shipping Companies. London:Lloyds Maritime Academy.Polyviou, S., 2011. Developing key performance indicators and information dashboards for themaritime industry. Retrieved from http://www.busmanagementme.com/article/Developingkey-performance-indicators-and-information-dashboards-for-the-maritime-industry/CosineConsultants Ltd.Santos, S., Belton, V. and Howick, S., 2002. Adding Value to Performance Measurement by UsingSystem Dynamics and Multi-Criteria Analysis. International Journal of Operations and ProductionManagement, 22 (11), 1246-1272. Retrieved from http://dx.doi.org/10.1108/ 01443570210450284.Sharif, A. M., 2002. Benchmarking Performance Management Systems. International Journal ofBenchmarking. 9 (1), 628-642.Skolarikos, 2010. Greek Shipping Directory. Athens: Greek Shipping Publications Co. Ltd.Sterman, J. D., 2000. Business Dynamics: Systems Thinking and Modeling for a Complex World.New York: Irwin McGraw-Hill.Vucomanovic, M., Radujkovic, M. and Nahod, M., 2010. Leading, Lagging and Performance Measures in the Construction Industry. International Journal of Organization, Technologyand Management in Construction, 2 (1), 103-111.University of Warwick, 2006. Performance Measurement & Costing, in Logistics & OperationsManagement.