219-228

• Kralj, Davorin

The process of market globalization has lead to many changes. Corporate responsibility now extends to encompassnot only the needs of employees, but also the environment and society as a whole. The article focuses on greenenvironmental business as a part of global marketing. Integrated marketing management integrates therequirements of sustainable green development and environmental excellence. The world is today facing uniqueenvironmental challenges. The idea that business has a responsibility other than producing goods and services isnot new. Corporate responsibility now extends to encompass not only the needs of employees, but also theenvironment and society as a whole. As industry grows in strength and importance, it is also is being called upon toshare the benefits of its growth with members of society. The article focuses on Sustainable Green Business as away for sustainable development. PESTLE analysis is a useful tool for understanding the industry situation as awhole, and is often used in conjunction with a SWOT analysis to assess the situation of an individual business.

• Economics and Business

• Διοίκηση επιχειρήσεων
• Business management
• Environmental economics

business, environment, management, PESTLE analysis, sustainable development

Περιέχει γραφήματα, πίνακες και βιβλιογραφία