320-330

• Kubenka, Michal
• Myskova, Renata

Initially it was the corporate social responsibility concept; later other similar concepts haveemerged. Corporate social responsiveness turned out to be a significant alternative concept. Thisarticle deals with a corporate social responsibility (CSR) and corporate social responsiveness (CSR2)and the analysis of usage on B2B market. Company research in industry was carried out in the CzechRepublic. The aim was to determine whether the CSR or CSR2 concept penetrated into the firms andtheir supplier-customer relationships. Specifically, the research focused on the enterprise approach toCSR and CSR2 concept and evaluation of suppliers based on CSR criteria. The question is whatconcept penetrated into practice – it is CSR or CSR2?

• Economics and Business

• Οικονομία
• Financial management
• Business management

CSR, CSR2, B2B market, CSR levels, brand switching, CSR benefits, stakeholder, RDAP scale

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