Determination of a cause and effect decision making model for leisure farm’s service quality in Taiwan
Part of : WSEAS transactions on business and economics ; Vol.6, No.2, 2009, pages 73-86
Issue:
Pages:
73-86
Author:
Abstract:
Causal and effect analysis influences the effectiveness of decision-making and the consumerbehaviour. The complex relationship between cause and effect as well as the fuzzy nature of human life makethe casual and effect analysis difficult. This research applies a fuzzy DEMATEL method for group decisionmakingto gather group ideas and analyze the cause and effect relationship of complex problems in fuzzyenvironments. Procedures of the fuzzy DEMATEL method are presented. Using the fuzzy DEMATELprocedures, a set of service quality criteria involved are separated into the cause and effect groups for helpingdecision-makers focus on those criteria that provide great influence. An empirical study applies the fuzzyDEMATEL method to the service quality expectation of Taiwanese leisure farms. This study used purposesampling, a total of 215 valid instruments collected from Beijing tourists’ perception on service quality. Theresult and contribution are discussed.
Subject:
Subject (LC):
Keywords:
service quality expectation, fuzzy logic, Decision Making Trial and Evaluation Laboratory (DEMATEL)
Notes:
Περιέχει γραφήματα, πίνακες και βιβλιογραφία
