The effects of service encounter and experiential value on consumer purchasing behavior
Part of : WSEAS transactions on business and economics ; Vol.7, No.2, 2010, pages 59-68
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Pages:
59-68
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Abstract:
This paper proposes a conceptual framework to examine the relationship between theservice encounter, the experiential value and purchase intention. A structural equation model (SEM) isemployed to validate and test three hypotheses. The data used for model test is obtained from thecustomers visiting to the beauty stores in Taiwan. A survey of researcher is conducted with 245 validquestionnaire received. The empirical results that three aspects of the experiential value (feel, act,relate) have significant effects on purchasing behavior. The conclusions will be of use as a beneficialreference for the management when deciding service strategy.
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Subject (LC):
Keywords:
service encounter, experiential value, purchasing behavior, structure equation model
Notes:
Περιέχει γραφήματα, πίνακες και βιβλιογραφία
