Ανταγωνιστικές στρατηγικές στην ψηφιακή εποχή : η περίπτωση των μικρών ηλεκτρονικών επιχειρήσεων στην Ελλάδα
Part of : Σπουδαί : journal of economics and business ; Vol.59, No.1-2, 2009, pages 212-243
Issue:
Pages:
212-243
Parallel Title:
Competitive strategies in the digital age : the case of small electronic firms in Greece
Author:
Abstract:
The purpose of this paper is twofold: First, to investigate whether Porter’s generic strategies are also followed in the digital age; second, to test econometrically whether strategic planning affects positively the performance of electronic firms. To achieve its purpose, the paper uses the structural analysis of latent variable models. The data comes from semi-structured interviews and a questionnaire survey of 2,500 e-firms in Greece. The maximum likelihood estimates of the model indicate, first, the validity of Porter’s generic strategies in today’s digital economy and, second, a strong dynamic relationship between strategic planning and economic performance of e-businesses operating in Greece. The findings are in agreement with previous empirical work.
Subject (LC):
Keywords:
Porter’s generic strategies, e-business, latent variable modeling, Greece
Notes:
Περιέχει σχήματα, πίνακες, παράρτημα και βιβλιογραφία
