Export barriers and export performance : empirical evidence from the commercial relationship between Greece and Iran

Part of : SEEJE ; Vol.10, No.1, 2012, pages 53-66

The purpose of this paper is to examine the relationship between export barriers and the export performance of Greek firms targeting the Iranian market. Reviewing the literature and using expert opinions, 18 variables were identified. A structured questionnaire was applied to 141 Greek firms and exploratory and confirmatory factor analyses were used to categorize variables in 6 dimensions. Then, a structural equation model was developed to determine which dimension has a greater effect on export performance. This model identifies the operational dimension (0.65), environmental dimension (0.60), financial dimension (0.58), source dimension (0.44), legal dimension (0.35) and logistic dimension (0.27) as effective export barriers to the export performance of Greek firms.
Subject (LC):
export, export barriers, export performance, Iran, Greece
Περιέχει σχήμα, πίνακες και βιβλιογραφία, JEL Classification: F14
References (1):
  1. Ahmed, Z.U., Craig, J.C., Baalbaki, I., and Hadadian, T.V., 2004, “Export barriers and firm internationalization:A study of Lebanese entrepreneurs”, Journal of Management and World BusinessResearch, 1, 1, 11-22.Altintas, M.H., Tokol, T., and Harcar, T., 2007, “The effects of export barriers on perceived exportperformance: An empirical research on SMEs in Turkey”, EuroMed Journal of Business, 2, 1,36-56.Craig, J.C., and Ahmed, Z.U., 2005, “The impact of barriers to export on export marketing performance”,Journal of Global Marketing, 19, 1, 71-94.Da Silva, P.A., and Da Rocha, A., 2001, “Perception of export barriers to Mercosur by Brazilianfirms”, International Marketing Review, 18, 6, 589-610.Hair, J.F., Anderson, R.E., Tatham, R.L., and Black, W.C., 2005, Multivariate data analysis withreadings, (5th Ed.), Englewood Cliffs, New Jersey: Prentice-Hall Inc.Hooley, G., Greenley, G., Fahy, J., and Cadogan, J., 2001, “Market-focused resources, competitivepositioning and firm performance”, Journal of Marketing Management, 17, 5/6, 503-520.Karelakis, C., Mattas, K., and Chryssochoidis, G., 2008, “Export problems perceptions and clusteringof Greek wine firms”, Euromed Journal of Business, 3, 1, 6-22.Kneller, R., and Pisu, M., 2011, “Barriers to exporting: What are they and who do they matter?”,The World Economy, 34, 6, 893-930.Kneller, R., Pisu, M., and Yu, Z., 2008, “Overseas trading costs and firm export performance”,Canadian Journal of Economics, 41, 2, 639-669.Koksal, M.H., and Kettaneh, T., 2011, “Export problems experienced by high- and low-performingmanufacturing companies: A comparative study”, Asia Pacific Journal of Marketing and Logistics,23, 1, 108-126.Lee, J., and Habte-Giorgis, B., 2004, “Empirical approach to the sequential relationships betweenfirm strategy, export activity, and performance in U.S. manufacturing firms”, InternationalBusiness Review, 13, 101-129.Leonidou, L.C., 2000, “Barriers to export management: An organizational and internationalizationanalysis”, Journal of International Management, 6, 2, 121-148.Li, L., and Ogunmokun, G.O., 2001, “Effect of export financing resources and supply chain skillson export competitive advantages: Implications for superior export performance”, Journal ofWorld Business, 36, 3, 260-279.Liargovas, P.G., and Skandalis, K.S., 2008, “Motives and marketing strategies of Greek companiesexporting to south-east European markets”, South-Eastern Europe Journal of Economics, 6, 2,227-244.Matanda, M.J., and Freeman, S., 2009, “Effect of perceived environmental uncertainty on exporterimporterinter-organizational relationships and export performance improvement”, InternationalBusiness Review, 18, 89-107.Mavrogiannis, M., Bourlakis, M.A., Dawson, P.J., and Ness, M.R., 2008, “Assessing export performancein the Greek food and beverage industry: An integrated structural equation model approach”,British Food Journal, 110, 7, 638-654.Mpinganjira, M., 2011, “Perceived benefits and barriers to export involvement: Insights from nonexporters”,African Journal of Business Management, 5, 22, 9116-9124.Navarro, A., Losada, F., Ruzo, E., and Diez, J.A., 2010, “Implications of perceived competitiveadvantages, adaptation of marketing tactics and export commitment on export performance”,Journal of World Business, 45, 49-58.Ogunmokun, G.O., and Ng, S., 2004, “Factors influencing export performance in internationalmarketing: A study of Australian firms”, International Journal of Management, 21, 2, 172-185.Ojala, A., 2007, “Entry barriers of small and medium-sized software firms in the Japanese market”,Thunderbird International Business Review, 49, 6, 690-705.Ortega, S., 2003, “Export barriers: Insights from small and medium-sized firms”, International SmallBusiness Journal, 21, 4, 403-419.Owusu-Frimpong, N., and Mmeih, S., 2007, “An evaluation of the perceptions and marketing practicesof non-traditional exporters in Ghana”, Thunderbird International Business Review, 49, 1, 57–76.Papadopoulos, N., and Martín Martín, O., 2010, “Toward a model of the relationship between internationalizationand export performance”, International Business Review, 19, 388-406.Solberg, C.A., and Olsson, U.H., 2010, “Management orientation and export performance: The caseof Norwegian ICT companies”, Baltic Journal of Management, 5, 1, 28-50.Sousa, C.M.P., 2004, “Export performance measurement: An evaluation of the empirical researchin the literature”, Academy of Marketing Science Review, 8, 9, 1–22.Sousa, C.M.P., Martínez-López, F.J., and Coelho, F., 2008, “The determinants of export performance:A review of the research in the literature between 1998 and 2005”, International Journalof Management Review, 10, 4, 343-374.Stoian, M.C., Rialp, A., and Rialp, J., 2011, “Export performance under the microscope: A glancethrough Spanish lenses”, International Business Review, 20, 117-135.Wheeler, C., Ibeh, K., and Dimitratos, P., 2008, “UK export performance research: Review andimplications”, International Small Business Journal, 26, 2, 207-239.