Acceptance level of push technology-based online shopping widget among Malaysians : application of technology acceptance theory
Part of : WSEAS transactions on business and economics ; Vol.7, No.3, 2010, pages 211-220
Issue:
Pages:
211-220
Abstract:
Nowadays, online shopping information such as new product release, promotion, and other news are mostly retrieved manually by prospective buyers from individual website or webpage, which is entailed enormous efforts, time-consuming and often lead to information overload. The tool or method used in this scenario is known as pull-technology. As a solution, this study proposed an online shopping widget which automatically retrieves relevant online shopping information from various sources at single point of time based on the concept of push technology. In relevant to this, the objective of this paper is to investigate the acceptance level of the proposed online shopping widget among Malaysians, through applying technology acceptance theory in questionnaire survey. The findings of this study imply that the overall acceptance level of Malaysians toward the proposed online shopping widget is considered as relatively low. In addition, the result of this study also suggested that perceived usefulness of the sidebar widget is the strongest antecedent which led to the intention of use of the online shopping widget. This study has provided a foundation to both practitioners (e.g. software developers) and academicians for understanding of the acceptance level of similar push technology-based online shopping widget, and the characteristics the online shopping widget (especially usefulness and ease-of-use) should incorporated in order to enhance acceptance level among prospective users.
Subject (LC):
Keywords:
online shopping, push technology, technology acceptance theory, sidebar widget
Notes:
Περιέχει εικόνες, σχήματα, πίνακες και βιβλιογραφία
