The place of the public administration and gastronomic heritage in the destination branding and tourism promotion
Part of : WSEAS transactions on business and economics ; Vol.7, No.4, 2010, pages 402-413
Issue:
Pages:
402-413
Abstract:
Romania΄s tourism has already known many attempts of promoting its potential and even of discovering, elaborating and communicating a tourist destination brand. We believe that this industry, which seems to be affected by the lack of international competitiveness, still has many opportunities to benefit of. For the present research, we have taken into consideration to discuss the relationships that may be established between the local public administration, specialized restaurants and branded tourist destinations. In this respect, we have built a case study aiming at revealing the way in which public administrations, respectively public alimentation facilities contribute to the development of Romania΄s tourist industry. We have assumed that the websites of the city-halls from county residencies and those of specialized restaurants are equally important (yet inefficiently used) message carriers for the tourist offers of destinations that host them. Our analysis includes a number of 42 city-halls and of 169 Romanian restaurants that are authorized by both the former Ministry of Tourism and today΄s Ministry of Regional Development and Tourism to provide a specialized gastronomic offer. We have tried to identify the answers to several questions: Are city-hall websites proper promotion tools of local tourism? Do city-hall websites promote local gastronomy? Is Romania΄s cultural heritage promoted by the websites for specialized restaurants? Do restaurants focus on attracting foreign visitors? Does Transylvania enjoy a better promotion of its tourist potential through the local restaurants websites than the rest of the country? The findings of our paper rely on thorough analyses of the websites of the identified city-halls and specialized restaurants.
Subject:
Subject (LC):
Keywords:
Romania, specialized restaurants, public administration, websites, (gastronomic) tourism promotion
Notes:
Περιέχει διαγράμματα, πίνακες και βιβλιογραφία
