24-39

• Wang, Yungchih George
• Li, Yi-Min
• Jan, Chyan-Long
• Chang, Kuang-Wen

The evaluation of firm performance is very important for a firm since it is associated with the determination of corporate strategy, operating performance, and managerial compensation. This study aims to propose a complete framework for evaluating firm performance with the application of balanced scorecard (BSC) and data envelopment analysis (DEA). We first construct a measurable BSC indicator to examine the causal relationship between balanced scorecard and firm performance. The BSC indicator and its four components are shown to be critical corporate resources, thus leading to a significantly positive impact on firm performance. The DEA method, the Malmquist productivity index (MPI), and the Boston Consulting Group’s (BCG) matrix model are then included in the framework to investigate industrial operational efficiency. The main contributions of the study are that it shows empirical evidence for the positive association between BSC and firm performance and that it provides a complete framework for evaluating firm performance by integrating the BSC, the DEA, and the BCG matrix model. More importantly, this framework sheds light on managerial implications regarding how a firm could improve its operational efficiency via the application of the BCG matrix model.

• Economics and Business
• Computer and information sciences

• Business management
• Economics
• Statistics

firm performance, balanced scorecard, data envelopment analysis, Malmquist productivity index, matrix model

Περιέχει πίνακες, σχήματα και βιβλιογραφία

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