Environmental responsibility in the sport industry : why it makes sense

Part of : Χορηγία ; Vol.2, No.1-2, 2006, pages 103-115

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Pages:
103-115
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Abstract:
Environmental responsibility (ER), as a major aspect of corporate social responsibility, is an important issue for organizations in the sport industry as it is for all other organizations. This paper presents three reasons why sport industry firms should embrace environmental responsibility as a management competency. The first is the ethical reason, which consists of two main considerations and applies not just to firms in the sport industry but to all organizations. The second reason pertains specifically to sport organizations and invokes their unique relationship to their customers. The third reason is that embracing ER can lead to economic benefits for the organization. Two main aspects of this advantage -cost savings due to more efficient resource usage and enhanced image- are discussed.
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Subject (LC):
Keywords:
social corporate responsibility, sport industry, management competency
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