107-117

• Κόκοτος, Δημήτρης Χ.
• Κούρτης, Παναγιώτης Γ.

The reasons for the underperformance of Ionian Islands tourism in terms revenues in USD and returnon equity capital invested on hotels are explored. Based on the classification tree rules, conclusionsrelated to the issue the competitiveness of tourist product of Ionian Islands are drawn. The developmentof alternative forms of tourism is proposed as a means of improving competitiveness and restoringsustainability in the sector. We present also tree rules concerning the appropriateness of the presentstrategy given the conditions of internal and external environment of tourism in the region.

• Economics and Business

• Economics

classification trees rules, tourism, local economy, competitiveness, economic development

JEL classification: L83