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Nebenzahl, Israel D.
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Balancing the media budget, reach and frequency in marketing communications : a macro approach
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Kabak, Irwin W.
Nebenzahl, Israel D.
Σιώμκος, Γεώργιος Ι.
Σπουδαί : journal of economics and business
Vol.40, No.1-4, 1990
pages: 3-26
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