Rossolatos, George

• Βιογραφικό:
• George Rossolatos is an academic researcher and marketing practitioner with experiencein advertising, marketing research and brand management. He holds a BA (Hons)in Philosophy from the University of Essex, an MSc in Marketing from ManchesterBusiness School and an MBA from Strathclyde Business School, and has conductedresearch in the field of Brand Equity and Integrated Marketing Communications. Heis currently a PhD candidate in the field of Semiotics of Brand Equity. Major publicationsinclude Interactive Advertising: Dynamic Communication in the Information Era,Applying Structuralist Semiotics to Brand Image Research, Towards a semiotics ofbrand equity and the translation of Financial Times Publications’ Mastering Marketing.His research interests rest with effecting intertextual cross-fertilizations between marketingand semiotics discourses with an applicable managerial orientation, informedby disciplines such as accounting and finance, brand valuation, branding, advertisingeffectiveness, consumer behavior, phenomenology, deconstruction, psychoanalysis, anthropology,communication theory, cultural studies.